Your choice of front door colour could provide an insight into the type of person you are, according to new research by London estate agent Marsh & Parsons, in conjunction with international colour consultancy Pantone.
The study found that the leading colours favoured by Londoners are black, white, grey and navy. Certain parts of the capital tend to favour specific colours, with black the prevalent choice for the white stucco homes of North Kensington in Marylebone and the conservation areas of Camden, such as Rochester Terrace Gardens and Camden Square.
Black is also in trend in Angel, Barnsbury and Canonbury, while yellow proves popular in other parts of Islington. Meanwhile, blue doors are en vogue in Stokwell.
But, visit Portobello Road in Notting Hill, and there is a myriad of colours, both on front doors and facades, which represents the road’s flamboyant past and present.
Mews houses across London tend to be painted in more vibrant colours, particularly in the Marylebone area. In more bohemian parts of Camden, owners resort to all the colours of the rainbow to express their personalities.
In wealthy Belgravia and Mayfair, black dominates again, but not exclusively so. Certain properties across South Kensington and Chelsea are only allowed black front doors. Halsey Street in Chelsea is a prominent example of the use of pastel colours, but owners might not get away with bright pinks or luminous oranges.
So, what does a front door colour say about the property’s owner? Marsh & Parsons asked the Pantone Colour Institute for its interpretation of the use of colour by Londoners and what the selected shades might say about those who live behind the doors.
Laurie Pressman, the Vice President of the Pantone Colour Institute, says: “Black (or Black Onyx as we refer to it internally) is elegant, powerful and prestigious. Indeed, it is imposing, sleek and chic. Brilliant White is simple, crisp and pristine, and often favoured by those going for a minimalist look. Castor Grey is timeless and classic, so doesn’t run the risk of going out of fashion.
“Navy Peony is authoritative and trustworthy, while Nile Green is calm, quiet and soothing. True Red is quite the opposite. Instantly recognised as offering good cheer, a front door in True Red is more likely to be preferred by commanding, dynamic and engaging individuals. Argyle Purple suggests those with a penchant for the dramatic, Minion Yellow is warm and welcoming, conveying a sense of optimism and uplift. Pink Lavender is youthful and spirited, while opting for a natural stain is rustic and comforting.”
Alex Lyle, the Sales Director of Marsh & Parsons, comments on the findings: “You can’t be scientific about people’s choice of colour, but, clearly, someone who choses black – like No. 10 Downing Street – is probably inclined towards an imposing first impression that suggests power and prestige. But someone who paints their front door a vibrant pink or yellow is also making a statement that life should be fun.
“That’s what makes London so fascinating. As we have found with the survey of our branch managers, there are patterns and restrictions in some areas, but, in the main, people are free to express themselves and, clearly, Londoners enjoy making striking statements with their choice of colour.”
He adds: “We would not suggest that a particularly outlandish colour might affect a sale, but, psychologically, people might subconsciously be more attracted to a house which reflects their own personality.”
Landlords, what does your property’s front door colour say to prospective tenants?