Reliable internet connection priority for most renters

A new survey of over 3,000 Britons has revealed that a reliable, affordable and fast internet connection is a priority when looking for a rental property.

For work, study or entertainment reasons, the internet is now something that the majority of people cannot live without. The investigation from Hyperoptic shows that slow broadband speed at peak times is the number one bug-bear of those asked. Many said that they would not have moved into their rental accommodation had they been aware of this issue beforehand.


In addition, the study shows that below-par broadband connectivity can have a negative impact on rental values as it can lead to difficulties in both attracting and retaining tenants.

48% of those quizzed said that they would have avoided a property if they knew there was poor broadband at peak times.

36% said that a poor mobile signal would have been a deal breaker. 33% said an unresponsive landlord would cause them to not press ahead, followed by noisy neighbours (32%) and road noise (26%).


When asked about what information they would like to know about a property which is not available from their agent or online, 34% respondents said they would want to know what broadband speed they would receive. 28% said they were most concerned about the responsiveness of their landlord.

A reliable mobile phone signal was important to 18% of respondents, with not wanting to live next to irritating neighbours coming bottom of the list with just 6%.

Steve Holford, chief customer officer at Hyperoptic, noted: ‘We are hitting one of the busiest times of the year for moving home, but ironically for many the speed of the market won’t be matched by the speed at which they can connect to the internet when they get into a new property.’[1]

‘The average property broadband speed that is given from a property website is basically misleading since it does not factor in how much a Fibre-to-the-Cabinet broadband service can reduce at peak times. It is time that the property sector woke up to the fact that broadband is not just a standard property amenity – it has the power to turn off a prospective renter and buyer altogether. Brits want and deserve to know how their broadband will perform at the time they need it most,’ he continued.[1]

Reliable internet connection priority for most renters

Reliable internet connection priority for most renters


Another piece of research conducted by Broadband revealed that a number of people consider a strong internet connection to be more important than heating!

76% of people asked saw broadband as an essential utility, while 36% said that they could not live without it.

Adults aged between 18-24 were most likely to go without heating in favour of broadband. 23% of people in this age bracket said they would go without heating for a week and 15% for the whole month.

Ben Wilson, from Broadband, said: ‘These figures highlight just how important the internet has become in our daily lives, with the majority of people now considering it an essential utility, like energy or water.’[1]

‘The internet has quietly become a vital part in many people’s day-to-day lives and as such it’s now more important than ever to make sure you’re with the right provider at the right price,’ he added.[1]


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