Britons are willing to spend more on an Instagrammable short-term let home – that is, one with an interior worthy of posting on social media – according to new research. Landlords can use these top tips to command higher prices on their properties…
Short-term let website Airbnb predicts that there will be a 75% increase in bookings for the first week of the school holidays this year, as staycations are having a bit of a boom moment.
Those offering a short-term let home this summer could find themselves earning up to £350 more – providing the property is Instagrammable, of course.
The research by furniture brand Maisons du Monde revealed that 81% of the nation are willing to spend up to £50 extra per night for a short-term let home with eye-catching interiors.
Landlords can follow these top tips to boost the appeal of their rental properties (short or long-term) this summer:
- 49% of renters said that bedding is the most inviting feature of a short-term let home.
- 23% would be attracted to a home bar.
- Storage, stylish seating and a bookshelf with local literature were also high on their lists.
With simple interior tweaks, a short-term let landlord could earn around £350 more per week – and experts in the long-term lettings industry will also stress how important it is to show off your property in the best light.
If you are hosting viewings this summer, it is worth investing in some up-to-date interior features to appeal to the modern tenant. This way, not only will you receive more interest in your property, but you are also more likely to be able to charge a higher rent.
The Global Brand Director of Maisons du Monde, Anne-Laure Couplet, says: “Our research shows hosts should look to fill their homes with unique style that reflects the town or city their let is based in if they want their space to reach full earning potential and provide a unique experience. These users want a mix of eclectic style and homely comfort – whether it be a quirky personal item that tells a story or a charming bookshelf to explore.”
How Instagrammable is your rental property?