Affordability is Most Important Factor for Private Tenants, Study Finds
By |Published On: 4th February 2019|

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Affordability is Most Important Factor for Private Tenants, Study Finds

By |Published On: 4th February 2019|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

Affordability was named as the most important factor in a rental property by private tenants of all ages, according to a survey of more than 2,000 UK renters.

Almost two thirds of those who responded to the study said that affordability was their main concern when looking for a home, compared to location or space in the property.

Intus Lettings, which conducted the research, aims to present a clear picture for landlords of which characteristics could make a property stand out to prospective tenants.

Young tenants, in particular, are more than four times as likely to prioritise finding a cheap rental home, than one with access to nightlife, shops and restaurants.

Positively for these tenants, new Government research has found that the proportion of private renters’ income spent on rent has dropped over the past decade.

Just 8% of tenants prioritised nearby amenities, bars and restaurants, or public transport links as a driving force behind their decision on a tenancy, compared to more than 40% naming low costs as the most important factor.

In terms of the individual features of a home, the most common characteristic that tenants look for is outdoor space, with almost half (46%) identifying a garden, terrace or balcony as the feature that they would most desire in a property.

Meanwhile, over 40% of tenants would be put off a property without a parking space, while nearly a quarter (24%) were deterred by dated interiors.

Hope McKendrick, the Lettings Manager at Intus Lettings, says: “Our figures seem to suggest that renters first and foremost seek practicality over certain features which have traditionally been seen as desirable – especially to younger tenants – such as nearby shops and restaurants or a vibrant nightlife.

“With high rental costs across the UK, many young renters may be forced to prioritise a property which works around their budget and daily routine, as tenants flock to homes which provide ample parking or easy access to city centre jobs or studies.”

She adds: “We’re seeing a clear trend towards a generation of practical renters – those looking for a convenient, modern-feeling home, rather than exciting but potentially costly surroundings.”

Landlords, bear this information in mind when marketing your properties!

About the Author: Em Morley (she/they)

Em is the Content Marketing Manager for Just Landlords, with over five years of experience writing for insurance and property websites. Together with the knowledge and expertise of the Just Landlords underwriting team, Em aims to provide those in the property industry with helpful resources. When she’s not at her computer researching and writing property and insurance guides, you’ll find her exploring the British countryside, searching for geocaches.

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