ASA Resolves Complaints Against Four Estate Agents
The Advertising Standards Authority (ASA) has announced that it has informally resolved complaints against four estate agents.
The agents involved are: Countrywide, eMoov, Victor Michael (based in London) and View2Rent (based in Wales).
An ASA spokesperson comments on the eMoov case: “We received a complaint about claims on eMoov, an online estate agent, that stated: ‘Trust us to sell your home… £4,200 average saving for sellers…’.
“The complainant challenged whether the savings claim was misleading and could be substantiated.
“We approved eMoov with the concerns that had been raised. It provided substantiation and qualified the ad to make clear the basis of the claim.
“On that basis, we considered the matter resolved and closed the case informally.”1
The complaint against Countrywide concerned a property listing, while the View2Rent matter involved a claim about VAT-free fees.
It is not known what the complaint against Victor Michael was about.
In all cases, the ASA will not be taking any further action.