Does your personality reflect your region?
By |Published On: 14th November 2015|

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Does your personality reflect your region?

By |Published On: 14th November 2015|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

A recent survey from the BBC questioned 400,000 people over 2 years and 380 local authority areas in England, Wales and Scotland to try and ascertain personality traits for each region.

The BBC Lab UK project, entitled, ‘The Big Personality Test,’ was conducted through a series of multiple choice questions on lifestyles, relationships and overall personalities. Of the participants, around two-thirds were female.


Findings from the survey showed five major personality traits, which were found to be:

Openness-The extent to which people adapt to ideas, experiences and values

This trait appeared in more metropolitan areas, such as in London, Oxbridge, Bristol and Manchester, alongside some parts of Wales.

Conscientiousness-Assessing organisation and self-control

 The report found the most conscientious regions were in the South of England, the Midlands and the Scottish Highlands. This indicates that a number of people in these areas are cautious and self-disciplined.

Does your personality reflect your region?

Does your personality reflect your region?

Extroversion-The experience of positive emotions and attraction to stimulating experiences 

Large levels of extroversion were found to be present in London, Manchester and parts of Scotland and Yorkshire.

Agreeableness –The extent respondents were concerned about the feelings of others

Regions with inhabitants found to be most agreeable were throughout Scotland and in the North, East and South-West of England. Residents in these areas then could be said to be most kind.

Neuroticism-Ability to react to threats and stressful occurences

Emotional stability was found more often from residents in the South West and across a lot of Southern England and Scotland. This gives the impression that people in these regions tend to be more relaxed and calmer than others.



About the Author: Em Morley (she/they)

Em is the Content Marketing Manager for Just Landlords, with over five years of experience writing for insurance and property websites. Together with the knowledge and expertise of the Just Landlords underwriting team, Em aims to provide those in the property industry with helpful resources. When she’s not at her computer researching and writing property and insurance guides, you’ll find her exploring the British countryside, searching for geocaches.

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