Gender Equality in the Property Investment Industry
By |Published On: 9th August 2018|

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Gender Equality in the Property Investment Industry

By |Published On: 9th August 2018|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

With many industries facing scrupulation over gender equality, property investment has been considered to be no exception. However, new research from Birmingham based property specialists SevenCapital, has suggested that women are just as likely to invest.

SevenCapital conducted a survey of over 1,000 people in the UK, asking them what they have invested in and what they would consider as investment potential. A landslide of 40% of the votes went towards property investment, with people saying that housing would be their first choice, if money was not an issue.

19% of those surveyed also confirmed that they already have invested in property. Looking specifically at genders, 19% of males said that they had invested in property and 20% of females stating the same.

It’s looking to be a rather even split so far, and this trend only continues. Nearly a quarter of both males and females (23% of each) stated that they have considered property investment, but are not quite ready to commit.

The participants were asked what they would specifically look for in a property, if they were to make an investment, or what they had looked for in regards to existing investments.

57% of the females asked, responded that location was at the top of their lists. The response from the males surveyed was not much different, with 46% stating that location was of the highest priority.

There was also an even response to the importance of how rentable a property is. 29% of males put forward that this would be at the top of their priorities when investing in property, and 28% of females responded the same.

A fair amount of those surveyed felt that the decision to invest in property would be made with their futures in mind. 30% of males said as such, and only slightly more females concurred, with a 39% response.

There was a similar result for those who felt they would invest specifically to make money. 30% of females chose this option, and so did 36% of males.

Andy Foote, director at  SevenCapital, who conducted the research, says: “It’s intriguing to see what the difference is when it comes to investments and the gender splits.”

“There are some common myths that are being blown wide open and we can see from our research that whilst rationale for investment varies the preconception of a gender split, at least in property just isn’t true.”

About the Author: Em Morley (she/they)

Em is the Content Marketing Manager for Just Landlords, with over five years of experience writing for insurance and property websites. Together with the knowledge and expertise of the Just Landlords underwriting team, Em aims to provide those in the property industry with helpful resources. When she’s not at her computer researching and writing property and insurance guides, you’ll find her exploring the British countryside, searching for geocaches.

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