Internet connection now considered essential for tenants
By |Published On: 18th November 2016|

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Internet connection now considered essential for tenants

By |Published On: 18th November 2016|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

An interesting new survey has revealed that a reliable and affordable internet connection is one is the most important features that tenants look for when searching for a new property.

For many millennials, a good broadband connection is imperative, whether for work, study and entertainment reasons.


Research from LivingCom shows that high-speed internet is an essential component of renting a property. 96% said that a lack of internet when moving into a property is cause for massive frustration.

In fact, the survey shows that sub-standard connectivity can have a detrimental impact on rental values. Tenants will be harder to attract and of course, harder to retain. Three-quarters of young professionals questioned said that the are more inclined to rent a pre-installed internet service.

Paul Eaton, commercial manager at LivingCom, commented: ‘77% of young professionals own three or more internet-ready devices, so connectivity is key for the millennial movers and within three in four of this market lacking the funds to buy their own property, the private rental sector should be ensuring high-speed Wi-Fi and internet based services are delivered as an essential amenity, as soon as possible.’[1]

‘With 83% of 25 to 30 year olds having to wait more than a week to be connected in their new homes, it’s clear that high-speed internet connectivity needs to become an essential part of property development and a priority for landlords,’ he continued.[1]

Internet connection now considered essential for tenants

Internet connection now considered essential for tenants

Growing importance

Alternative research from Broadband has indicated that a number of Britons see a good internet connection as more important than heating!

76% of people asked now view broadband as an essential utility, with 36% saying that they could not live without it. One if five people said that they would not buy or rent a home if there was a poor connection.

23% of 18-24 year olds said that they would go without heating for a week in favour of broadband. 15% said they would go cold for a month!

Ben Wilson of Gocompare Broadband noted: ‘These figures highlight just how important the internet has become in our daily lives, with the majority of people now considering it an essential utility like energy or water.’[1]

‘The internet has quietly become a vital part in many people’s day-to-day lives and as such it’s now more important than ever to make sure you’re with right provider at the right price.’[1]



About the Author: Em Morley (she/they)

Em is the Content Marketing Manager for Just Landlords, with over five years of experience writing for insurance and property websites. Together with the knowledge and expertise of the Just Landlords underwriting team, Em aims to provide those in the property industry with helpful resources. When she’s not at her computer researching and writing property and insurance guides, you’ll find her exploring the British countryside, searching for geocaches.

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