Increasing Numbers of Londoners Now Fleeing the Capital for More Affordable Property
By |Published On: 29th August 2018|

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Increasing Numbers of Londoners Now Fleeing the Capital for More Affordable Property

By |Published On: 29th August 2018|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

Data from Hamptons International, based on activity across Countrywide branches, has observed a 16% increase in homes purchased by Londoners outside the capital during the first half of this year, with a record 30,280 buying properties outside the capital through Countrywide brands.

This increased by 16% on the same period last year and 61% more than a decade ago.

Most London leavers remain in the south of England at 38% according to the research presented. Moreover, the east of England followed suit and was the most popular destination during the first half of 2018 among 30% of London leavers.

The proportion of Londoners leaving for northern England or the midlands has also more than tripled since 2008 to 21%, the first figures claim.


Year                             Number of homes bought by London leavers
2006 29,830
2007 49,780
2008 18,840
2009 10,170
2010 15,410
2011 15,320
2012 15,150
2013 14,800
2014 37,720
2015 25,760
2016 32,360
2017 26,180
2018 30,280


However, it is not just home owners fleeing the capital. An increased number of first time buyers are now buying beyond London.

Furthermore, a third of first time buyers living in London ended up buying their first home outside the capital in the first half of 2018 – almost double the proportion in 2013.

Though, this is a 2% fall in comparison to 2017, which the agent attributes to Stamp Duty relief and Help to Buy assisting more first time buyers on to the property ladder.

In the first half of 2018, 85% of first time buyers leaving London moved to the east or south-east, while 12% of first time buyers leaving the capital are moving to the north or the midlands, 4 times the proportion in 2010, according to the figures.

Research Analyst at Hamptons International, Aneisha Beveridge, commented:

“With affordability stretched, more Londoners are moving out of the capital to find their new home.

“The proportion of London leavers heading north has tripled in the last ten years. More people are making a bigger move and buying a larger home sooner to avoid having to pay stamp duty on additional moves as they trade up. But for many, this means heading further north.

“However, more first-time buyers are staying in the capital to purchase their first home than last year.

“The savings from Stamp Duty relief and the availability of Help to Buy has meant that more first-time buyers are able to remain in London than before. But raising a deposit remains a hurdle for many, which helps explain why increasing numbers of first-time buyers who leave London are heading north.”


About the Author: Em Morley (she/they)

Em is the Content Marketing Manager for Just Landlords, with over five years of experience writing for insurance and property websites. Together with the knowledge and expertise of the Just Landlords underwriting team, Em aims to provide those in the property industry with helpful resources. When she’s not at her computer researching and writing property and insurance guides, you’ll find her exploring the British countryside, searching for geocaches.

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