Millennials are Less Likely to Support the Help to Buy Scheme
By |Published On: 23rd November 2018|

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Millennials are Less Likely to Support the Help to Buy Scheme

By |Published On: 23rd November 2018|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

Millennials are some of the least likely Britons to support the Help to Buy scheme, amid concerns that it is pushing house prices up, according to a poll by property investment platform British Pearl.

The survey of more than 2,000 Brits found that 31.5% did not support the Help to Buy scheme, which is designed to help first time buyers get onto the property ladder, with many believing that it has actually made housing less affordable.

Of the third who were opposed to the Help to Buy scheme, 37.5% blamed it for house price inflation, while 35.8% argued that the Government should instead use cash “to build more homes”.

More than a quarter (26%) of those who disagreed with Help to Buy claimed: “It’s unnecessary and those who can’t afford to buy should rent”, while 24.3% believed: “The Government shouldn’t interfere in the market.”

Millennials are Less Likely to Support the Help to Buy Scheme

Millennials are Less Likely to Support the Help to Buy Scheme

The poll found that millennials were among the least likely to be in favour of the Help to Buy scheme, while older respondents were actually more likely to support it.

Just 59.8% of 16-24-years-old supported the scheme, along with 66.7% of 25-34-year-olds. However, 70.1% of 45-54-year-olds did, as well as 73.1% of the over-55s.

The responses show that, generally, the younger someone is, the less likely they are to trust the Help to Buy scheme, suggesting that one of the main demographics that Help to Buy is supposed to appeal to are the least likely to feel that it would benefit them.

The research also revealed that people in Norwich were the least likely to be in favour of the scheme, with just over half (55.1%) supporting it. However, in Bristol, more than three-quarters (75.9%) said that they did support Help to Buy.

Income also affected people’s perception of the scheme, with those earning between £35,001-£45,000 being the most likely to support it (74.3%), while those taking home between £65,001-£75,000 being the least likely (60.9%).

Since the first phase of the Help to Buy scheme was introduced in April 2013, the average UK house price has soared by 36.7%, from £170,335 to £232,797 in August this year.

Experts have argued that the scheme has caused prices to become inflated, amid intensified competition from buyers who have more cash to spend.

James Newbery, the Investment Manager at British Pearl, responds to the findings: “While there were certainly good intentions behind Help to Buy, and it has helped people onto the ladder, our poll proves a significant portion of Brits are still to be sold on the scheme.

“Its merits are either not being communicated effectively enough to generation rent, or people are beginning to believe the scheme has become part of the problem, rather than the solution.”

He believes: “Public opinion is becoming jaded by a persistent lack of stock and ever-increasing property prices, so something clearly needs to be done to address Britain’s housing crisis and the country’s perception of how the Government is handling it.

“Millennials — who form part of the key demographic Help to Buy was designed to give a leg-up to — clearly still have a bone to pick with what’s been laid on the table for them in terms of housing options.”

Newbery adds: “The digital revolution has benefited those with the cash to spend, by offering them unitised ownership and, in turn, increasingly diversified portfolios. Yet it is young people who people who feel more disconnected from property than ever, as platforms like British Pearl attempt to bridge that divide.”

It may be disappointing for those stuck in rental housing to learn, therefore, that the Help to Buy scheme has been extended until 2023 by the Government.

About the Author: Em Morley (she/they)

Em is the Content Marketing Manager for Just Landlords, with over five years of experience writing for insurance and property websites. Together with the knowledge and expertise of the Just Landlords underwriting team, Em aims to provide those in the property industry with helpful resources. When she’s not at her computer researching and writing property and insurance guides, you’ll find her exploring the British countryside, searching for geocaches.

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