Country Life magazine and OnTheMarket (OTM) have paired up to run Country Life’s property portal.
Corporate agents will still be able to advertise in the magazine, but some cannot list properties on the Country Life portal, which is now powered by OTM.
The new partnership forms a co-branded property portal on the magazine’s website.
OnTheMarket and Country Life Magazine Team Up
Agents wishing to list on the portal must be aware of OTM’s one other portal rule. When OTM launched, its one other portal rule applied to the Country Life portal, meaning that OTM agents could advertise on the magazine’s website, but not if they wanted to remain on Rightmove or Zoopla.
Most agents dropped other portals in favour of Rightmove.
The deal means that all OTM agents can now advertise on Country Life, which was previously operated by Homeflow.
OTM states that its 5,000-plus member agents have welcomed the move.
Country Life launched its property portal in 2007.
Country Life has acknowledged OTM’s influence on the industry.
Publishing Director of the magazine, Jean Christie, says: “The property market has always been one of our key priories, both in our weekly magazine and online.
“We work closely with high-end agents to provide a unique environment that attracts a discerning and high net worth audience, who have the money to invest in beautiful houses.
“We’ve seen the tremendous success of OTM in attracting so many of the leading prime agents in the UK and we envisage the business continuing to grow.
“We see a major opportunity for our readers, for our website users, for our agent advertisers and for our business in providing a co-branded online search service, powered by OTM.”1
Chief Executive of OTM, Ian Springett, adds: “A recent issue of Country Life carried 53 pages of prime property advertising from agents and 52 of these pages were from members of OTM.
“It makes excellent commercial sense to build on the common interests of our two businesses, our member agents, their clients and the broad property-seeking public.
“Visitors to the Country Life website will be able to access the properties listed by all OTM members across the UK.”1
It is unclear how many agents will still advertise in the magazine if they cannot feature on the new portal.