OnTheMarket Confident it Will Overtake Zoopla
OnTheMarket has achieved another record-breaking month, with traffic figures increasing further throughout August.
The property portal had over 5.4m visits in August, a rise of over 22,000 compared with the previous month.
It also attracted more than 2.5m unique visitors, a 100,000 increase compared to July.
These figures were measured using Google Analytics.
Ian Springett, Chief Executive of OnTheMarket, says: “In just seven months, we have dramatically changed the portal landscape, but this is still only the beginning.
“Our traffic, agent membership and property listings all continue to growth month-on-month.
“We remain confident that it’s only a matter of time before we overtake Zoopla as the number two portal in terms of property listings and then focus directly on providing agents and consumers alike with a credible alternative to Rightmove.”1
OnTheMarket will begin running its television advertising campaign this month. It will be screened over 2,500 times in three weeks.