Rate of Rental Growth Halved in 2016
By |Published On: 16th January 2017|

Home » Uncategorised » Rate of Rental Growth Halved in 2016

Rate of Rental Growth Halved in 2016

By |Published On: 16th January 2017|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

The rate of rental growth halved in 2016 when compared to the previous year, from 3.1% to just 1.6%, reports Countrywide.

The average rent in Great Britain increased by 1.6% over the past 12 months – half the rate of rental growth recorded in 2015 – to stand at £927 per month.

Rate of Rental Growth Halved in 2016

Rate of Rental Growth Halved in 2016

Rent prices in the north of England increased faster than those in the south, while London dropped from having the second fastest rental growth of the country to the third slowest.

The average cost of renting a home in the capital fell by 2.9% over the year – the greatest decline seen since March 2009 – to £1,246. In central London, it will cost a typical renter £2,381 per month to rent a home.

The slowdown in rental growth was driven by an increase in the number of new homes available to rent, believes Countrywide. Over the year, the average number of available rental properties rose by 12% across the country when compared to the previous 12 months.

While every region experienced an increase in available rental stock, London saw the largest rise, with 22% more homes to rent than in 2015. Faced with greater choice, tenants have been able to negotiate on price, explains the firm.

Slowing rental growth has also led to a decline in the amount of tenants agreeing an increase in rent when renewing contracts. In 2016, a third (33%) of tenants who renewed their contract saw their rent go up, down from 37% in 2015.

The average change in rent prices remained unchanged, at 2.1%, over the course of the year. Only renewing tenants in central London and Scotland saw their average rent decrease, by 2.8% and 0.2% respectively.

Johnny Morris, the Research Director at Countrywide, comments on the data: “As the number of homes available to rent has grown, landlords have had to work harder to attract tenants. The average time to let spiked in April and has remained resolutely high ever since. Landlords are increasingly tempting sitting tenants to renew contracts with the promise of unchanged or even lower rents.

“Rental growth will likely increase in 2017. Squeezed yields, fewer tax breaks and higher Stamp Duty rates are likely to deter landlords from expanding their portfolios. Fewer homes on the market will leave tenants with less choice and negotiating power.”

Have you been forced to reduce rents in order to keep tenants and prevent void periods?

About the Author: Em Morley (she/they)

Em is the Content Marketing Manager for Just Landlords, with over five years of experience writing for insurance and property websites. Together with the knowledge and expertise of the Just Landlords underwriting team, Em aims to provide those in the property industry with helpful resources. When she’s not at her computer researching and writing property and insurance guides, you’ll find her exploring the British countryside, searching for geocaches.

Share this article:

Related Posts


Looking for suitable
insurance for your
Check out our four
covers for landlords