Residential rents becoming unaffordable in some regions
By |Published On: 10th February 2017|

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Residential rents becoming unaffordable in some regions

By |Published On: 10th February 2017|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

A new report has revealed that residential rents are continuing to rise across the UK, with 20 regions seeing increases of more than 3% during the last year.

Data from the most recent Landbay rental index shows that Luton saw the fastest growing rents with a rise of 6.5%. This was followed by Northamptonshire (5.1%), Peterborough (4.8%) and Edinburgh (4.6%).

Other prominent rises were evident in Medway (4.5%), Bristol (3.62%) and Nottingham (3.25%).

Average Rents

Taking the UK as a whole, the average rent is now £1,189pcm-a rise of 1.08% year-on-year and 0.06% month-on-month.

When London is taken out of the figures, typical rents cool to £750pcm, up by 1.92% and 0.12% respectively. In the capital, the average rent stands at £1,883pcm, down by 0.42% year-on-year and by 0.04% month-on-month.

By country, average rents differ. In England, the average rent stands at £1,221, up by 1.06% year-on-year and by 0.06% month-on-month. In Scotland, rents average at £721 and in Wales, £635.

The Landbay Index shows that in the 20 regions with annual rental growth of 3% or more, rents are becoming unsustainable. As such, the firm has called for the Government to prioritise affordability in these areas.

White Paper

This week’s long-awaited Housing White Paper further underlined the growing proportion of income tenants are spending on rent. Data shows that around half of tenants’ take-home pay is being given to their landlord in the form of rental payment.

Landbay’s analysis has revealed that tenants in nine out of twenty areas with the fastest growing rents are currently spending over 60% of their take-home pay on rent.

For example, a tenant in Luton presently spends an average of 68% of their disposable income on rental fees. Renters in Brighton and Hove, Bristol and Thurrock spend an average of 69%, 64% and 63% respectively.

Residential rents becoming unaffordable in some regions

Residential rents becoming unaffordable in some regions


John Goodall, chief executive officer of Landbay, noted: ‘There are currently 4.3 million tenants in the private rented sector but affordability is becoming an issue across many parts of the UK. Whether tenants are renting as a stepping stone on the way to home ownership or, increasingly, renting for life, people rely on a well-served buy to let market to ensure rental growth doesn’t become unbearable.’[1]

Mr Goodall acknowledged that the White Paper has pledged to provide more affordable housing and more rental properties and believes the sector could finally be getting the investment it requires. However, he feels that the Paper failed in certain regards.

‘Further institutional investment in large scale developments, specifically designed to rent rather than buy, should go some way to professionalise the sector, improving living standards and helping control further rental growth.’[1]

‘While private rented sector schemes are already on the way in many of the areas facing the fastest pace of rental growth, the Government’s white paper missed an opportunity to highlight where in the country this type of investment is needed the most. For those in the top 20, experiencing rental growth above 3% a year, the clock is ticking,’ he concluded.[1]



About the Author: Em Morley (she/they)

Em is the Content Marketing Manager for Just Landlords, with over five years of experience writing for insurance and property websites. Together with the knowledge and expertise of the Just Landlords underwriting team, Em aims to provide those in the property industry with helpful resources. When she’s not at her computer researching and writing property and insurance guides, you’ll find her exploring the British countryside, searching for geocaches.

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