Online property portal Rightmove has launched a new email led mapping tool that enables letting agents to find new landlords in their local area.
Nine in ten landlords use Rightmove to search for their next investment, revealed the Property Academy.
The tool is designed to help agents find these landlords when they are actively seeking a buy-to-let property.
Its arrival coincides with new research from Rightmove that found 40% of landlords last instructed a letting agent when they had just purchased a property.
Rightmove customer’s standard membership enables them to use the tailored map to plot where landlords who are looking for their next investment have enquired about a property for sale on the website.
This will help letting agents decide where to target their marketing campaigns.
The tool is also available for resale, giving agents more information about house hunting activity in their area and helping them find instruction opportunities.
The tool displays any enquiries as pins on the map and does not give out any landlord or agent details. Rightmove says that any agents interested in trialling the tool can contact their account manager to set up a review.
Head of Lettings at Rightmove, Sam Mitchell – the former CEO of Sotheby’s International Realty – will be at Lettings Live 2015 on Friday 12th June to speak about the current private rental sector and what landlords are looking for in an agent.
Watch Rightmove’s video on the tool: