Young landlords most likely to give tenants support during cost of living crisis
By |Published On: 3rd April 2023|

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Young landlords most likely to give tenants support during cost of living crisis

By |Published On: 3rd April 2023|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

With inflation rising to 10.4% in February, and the cost of food rising to the highest rate in 45 years, people are looking for ways to mitigate household bills.

As 45% of private renters report feeling ‘anxious and depressed’ about how they will pay their rent, tenants are turning to their landlords for support, whether through reduced or frozen rent, or energy efficient home upgrades.

To evaluate just how much relief from rent worries UK tenants are receiving, Uswitch buy-to-let mortgages polled landlords to discover their attitudes towards landlord-tenant relationships, and whether they are open to supporting their tenants through the cost of living crisis. Tenants were also surveyed in order to identify any differences in perspective.

1. Based on your relationship with your tenant(s), would you support them during the cost of living crisis?

Landlord ageNoPossiblyYes


Young landlords are the most likely to support their tenants through the cost of living crisis, with 57% of 18-24 year-olds answering ‘yes’ when asked if they would reduce or freeze rent, or make energy efficient upgrades around the home. The percentage of landlords answering a definitive ‘yes’ steadily decreases with age. 40% of property owners aged 55 and above answered ‘yes’, 15 percentage points less than those aged 18-24. 

However, 18-24 year-olds also had the second-highest number of ‘no’ responses at one in ten (10.5%), behind 45-54 year-olds, with 12% of landlords in this age bracket saying they would not support their tenants through the crisis. This is noticeably higher than the average of 8% no responses among 25-34, 35-44, and 55+ respondents.

Almost two in five (39%) of all landlords answered that they would ‘possibly’ support their tenants during the cost of living crisis, highlighting the conditional nature of the question, in that support is dependent on the relationship they feel they have with their tenants.

2. Based on your relationship with your landlord, do you feel that they would support you during the cost of living crisis if you approach them?

Tenant ageNoPossiblyYes

Tenants’ perception of the support available is markedly different to that of landlords, with only a fifth (21%) of renters believing that, based on their relationship with their landlord, they would be supported if they asked  for help. Meanwhile, the number of landlords who claim they would provide that support is double that, at nearly half (47%).

A fifth of all tenants (20%) believe they would be denied support from their landlords, though the percentage decreases with age. A quarter (25%) of 18-24 year-olds have no expectation of help, but only 16% of tenants aged 55+ surveyed felt their request for support would be turned down. More than a third (38%) of surveyed tenants felt that it was ‘possible’ that their landlord may help them out.

The difference in the percentage of tenants (36%) who would consider extending their contract and accepting a rent increase if they had a positive landlord-tenant relationship, and the percentage of tenants (20%) not who do not believe they would receive assistance from their landlord based on their relationship, suggests the mutually beneficial importance of a good landlord-tenant relationship.

Over two thirds of tenants (68%) consider ‘communication’ to be the most important contributor to a good landlord-tenant relationship; landlords agreed, with over half (51%) voting for communication. Only 25-34 year-old tenants disagreed, opting for ‘honesty’ (70%) as the most important factor, and 45-54 and 55+ year-old landlords believing upkeep of the property (65%) was the best way to maintain a successful landlord-tenant relationship.

Kellie Steed, Uswitch buy-to-let mortgages expert, shares advice on how landlords can support their tenants during the cost of living crisis:

“If your tenants are unable to pay their rent, it could leave you in a vulnerable position for your own mortgage payments. If your tenant approaches you asking for support due to their struggles with rent and bills, here are some things you can do:

  • Keep in regular contact with your tenants: Encourage your tenants to maintain regular communication with you, particularly over any issues in the property. This will allow you to resolve any small problems before they become costlier. A clear line of communication will also allow your tenants to approach you with any struggles with rent, so that you can manage this sooner.
  • Help tenants to keep the property in its best condition: Make sure they know the most efficient way to heat the property, as well as how to properly ventilate in order to prevent mould and damp. Make sure all appliance manuals are available to them, so that they don’t misuse or damage any. The cost of living crisis can affect people’s mental health, so being able to come back to a home in good condition is one less thing for your tenants to worry about.”
  • Invest in the energy efficiency of your home: There are small changes that are easy to enact which can increase your energy efficiency, such as installing LED bulbs and properly draught-proofing the property. It may be tempting to avoid costlier enhancements, such as investing in triple glazed windows, but as new government rules require existing rental properties to have an Energy Performance Certificate rating of at least C by 2028 (2025 for new builds), it is best to get ahead of the curve now.”

About the Author: Em Morley (she/they)

Em is the Content Marketing Manager for Just Landlords, with over five years of experience writing for insurance and property websites. Together with the knowledge and expertise of the Just Landlords underwriting team, Em aims to provide those in the property industry with helpful resources. When she’s not at her computer researching and writing property and insurance guides, you’ll find her exploring the British countryside, searching for geocaches.

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