UK homeowner preferences revealed
By |Published On: 7th September 2015|

Home » Uncategorised » UK homeowner preferences revealed

UK homeowner preferences revealed

By |Published On: 7th September 2015|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

A new study has given an insight into the behavioural trends of UK house buyers.

The survey of 2,000 homebuyers, conducted by estate agency Tepilo, found that the average UK property owner in 2015 has a budget of £205,221. Additionally, the typical owner was found to have owned two properties in their lifetime and is more likely to buy a three-bedroom semi-detached house.[1]


Further results from the survey show that 18% of homeowners opt to buy alone, with 17% of 18-24 year olds choosing to purchase their new home with friends.

By region, who people chose to buy a property with varies. Those residing in Wales are most likely to buy alone, with 35% stating that this is the case. People in the South East (28%) and Yorkshire (27%) were the next most likely. Least likely to venture solo were those in London (12%) and the North East (3%).[1]

Location was found to be the most important consideration for homebuyers in 2015, with 65%. Next was the number of bedrooms (56%) and a good sized garden (41%). Purchasers were also concerned with the layout of a property (34%), kitchen-diners (29%) and a downstairs lavatory (19%).[1]

When considering location, Britons rate good transport links as the most important factor (56%) followed by proximity to shops and supermarkets (44%) and a low crime rate (39%).[1]

23% of thirsty respondents said that living near to a good pub was important, with 35% of 18-24 listing this as one of the top things they look for when purchasing a home.[1]

Family comforts

Over a third (36%) of respondents said that living near to friends and family was essential, with this percentage rising to 65% for people in the North East. However, those in London (23%) and in the South West (22%) found this to be less important.[1]

In terms of homes, three-bed properties are what the majority of buyers go for (45%), with two-bed dwellings (27%) also proving to be popular. [1]

UK homeowner preferences revealed

UK homeowner preferences revealed

People believe that they will move into their home where they will see out their lives at the age of 44. With this said, 20% believe that this isn’t the case, rising to 33% for over 55’s.[1]

32% of respondents to the survey said that they bought a property as an investment, a figure which rose to 41% for those between 35-44. 45% of those that see their property as an investment bought their dwelling for children to live in whilst at university.[1]


Sarah Beeny, owner of Tepilo, said, we’ve introduced the Tepilo Buyer Barometer survey to gauge how British house buyers behave in the modern home buying market. With house prices on the rise again and interest rates still at record lows, we’re keen to track buyer opinion.’[1]

‘We’re a nation that’s obsessed with property ownership, so it’s interesting to see how buyers are behaving and to discover the differences across the UK and amongst different age groups. It’s also interesting to see that Brits’ love of investing in property is still going strong, a trend I expect will continue as people increasingly look for alternatives to traditional pensions,’ Beeny added.[1]



About the Author: Em Morley (she/they)

Em is the Content Marketing Manager for Just Landlords, with over five years of experience writing for insurance and property websites. Together with the knowledge and expertise of the Just Landlords underwriting team, Em aims to provide those in the property industry with helpful resources. When she’s not at her computer researching and writing property and insurance guides, you’ll find her exploring the British countryside, searching for geocaches.

Share this article:

Related Posts


Looking for suitable
insurance for your
Check out our four
covers for landlords