The Most Unaffordable London Boroughs for Tenants Revealed
By |Published On: 12th February 2019|

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The Most Unaffordable London Boroughs for Tenants Revealed

By |Published On: 12th February 2019|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

New research has identified the most unaffordable London boroughs for private tenants, based on the cost of living compared to the average wage of residents in each borough.

The study, by Ideal Flatmate, looked at the average earnings of residents compared with the typical rent on a one-bedroom property in each London borough, along with the varying costs of travel cards and Council Tax, and the average spend on food, energy bills, internet and phones across the capital. Other basic outgoings, such as clothes and leisure activities, were not factored into the calculations.

The research found that 12 of the 32 boroughs were completely unaffordable for tenants, with the basic cost of living accounting for or exceeding the average monthly earnings. A further 13 boroughs saw the cost of living account for 90% or more of the typical wage.

Unsurprisingly, London’s most expensive borough, Kensington and Chelsea, came out as the most unaffordable for tenants, with a basic cost of living of £2,452 per month, which accounts for 117% of the average monthly net pay in the borough.

Brent is not far behind, with the monthly cost of living making up 116% of the average wage of £1,587 per month.

Hackney, Hounslow, Enfield, Newham, Camden, Ealing, Haringey, Barnet, Waltham Forest, and Barking and Dagenham were also home to a cost of living that ate up all or more of the average monthly earnings of their residents.

But there is some hope for the capital’s tenants. The cost of living in Bromley was £1,597, which is 80% of the average monthly net income of £2,002, making it the most affordable borough to rent in in London.

Wandsworth, Bexley, Havering, Croydon, Richmond and, perhaps surprisingly, Hammersmith & Fulham, all had a cost of living that sat below 90% of the average monthly wage for residents.

Tom Gatzen, the Co-Founder of Ideal Flatmate, says: “While Brexit uncertainty has seen a slow in the sales market, we’ve continued to see the level of London rents climb by nearly 5% on an annual basis.

“Although unemployment has been falling and wage growth has been on the up, this research demonstrates how vast the reality gap still is between the money available and the cost of living in London. We’ve only looked at the very basics, and this research hasn’t factored in things like clothing and leisure, but, of course, the main outgoing driving this unaffordability is the price of rents.”

He continues: “With such high levels of unaffordability across the capital, it’s no wonder we’ve seen such a surge in demand for room shares. The reality for those looking to rent in London is to pay through the nose, share with a friend or partner, or to move in with people in the same situation.

“Luckily, the latter has changed drastically in a few short years and it is no longer the daunting experience it once was, thanks to greater compatibility checks ensuring that it isn’t just the property that is right for a tenant, but the people they’re sharing with as well.”

About the Author: Em Morley (she/they)

Em is the Content Marketing Manager for Just Landlords, with over five years of experience writing for insurance and property websites. Together with the knowledge and expertise of the Just Landlords underwriting team, Em aims to provide those in the property industry with helpful resources. When she’s not at her computer researching and writing property and insurance guides, you’ll find her exploring the British countryside, searching for geocaches.

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