Will Online Letting Agents Destroy High Street Firms?
By |Published On: 18th September 2015|

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Will Online Letting Agents Destroy High Street Firms?

By |Published On: 18th September 2015|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

Online letting agents may be on the rise, but do they operate much differently to high street firms and do they pose a threat to traditional services?

Industry expert Rayhan Rafiq Omar, of the Real Estate Pundit, says low-price online agents are “now the mainstay of DIY landlords – those who self-manage.”

He says that Upad and OpenRent are the largest in terms of listings on Rightmove and Zoopla.

However, he has uncovered many differences between agents, finding that some put most of their listings on Zoopla.

For example, he revealed that OpenRent has 1,062 listings on Zoopla but just 677 on Rightmove, and Purplebricks has 3,740 on Zoopla with only 277 on Rightmove.

Omar adds: “Online agents are filling Rightmove and Zoopla’s coffers and not truly differentiating.

“Why won’t any of these agents kill off or disrupt traditional agents? They aren’t adding value.”1

He has ranked online agents, with his figures updated on 14th September:


Agent Listings on Rightmove

Listings on Zoopla

1 Upad 703 667
2 OpenRent 677 1,062
3 Urban.co.uk 357 837
4 Visum 311 222
5 Purplebricks 277 3,740
6 easyProperty 246 293
7 Rentify 166 366
8 HouseSimple 129 1,598
9 Makeurmove 126 127
10 My Online Estate Agent 116 0
11 The Online Letting Agents 101 0
12 Lettingaproperty.com 97 0
13 I Am The Agent 61 0
14 Gordon’s The Online Estate Agent 37 0
15 Online Agent UK 27 0
16 Igloo 21 0
17 Tepilo 17 0
18 House Network 15 0
19 LoveYourPostcode 8 0
20 Home Online UK 7 0
21 9yds 6 0
22 Your Online Letting Agents 3 0
23 FindAHomeOnline.co.uk 2 0
24 eMoov 1 0

1 http://www.realpundit.com/home/2014/who-is-the-best-online-letting-agent

About the Author: Em Morley (she/they)

Em is the Content Marketing Manager for Just Landlords, with over five years of experience writing for insurance and property websites. Together with the knowledge and expertise of the Just Landlords underwriting team, Em aims to provide those in the property industry with helpful resources. When she’s not at her computer researching and writing property and insurance guides, you’ll find her exploring the British countryside, searching for geocaches.

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