Women visualise new property more than men
By |Published On: 1st June 2016|

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Women visualise new property more than men

By |Published On: 1st June 2016|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

Women are more instinctive than men when purchasing property, according to a new study by easyProperty.

The investigation, carried out in conjunction with behavioural and psychological experts, revealed that women are 13% more likely to ‘mentally move into a home’ then their male counterparts.

Women’s touch

A survey of 1,000 people found that 28% of women repeatedly view a property on the internet having already visited. This is 5% higher than men.

In addition, men were found to be more likely to pull out of a deal because they dislike the seller. One third of all respondents said they judged the property owner on the cleanliness of the home.

Just under one-fifth of all respondents said that they regard block viewings and open house events just as stressful as a job interview!

Women visualise new property more than men

Women visualise new property more than men

Changing traits

Sir Cary Cooper CBE, professor of organisational psychology, thinks than men are a lot more focused on the transactional nature of locating a home. He feels that women however are much more likely to visualise themselves in a new property.

Cooper noted, ‘block viewings can add to the stress and even drive competitive behaviours. Competition for resources and territory in humans is natural and informs a lot of behavior.’[1]

‘Equally, tensions do arise when people are in cramped spaces. House viewings with multiple interested parties could be just as stressful due to these cramped conditions, Mr Evans added.[2]

[1] https://www.estateagenttoday.co.uk/breaking-news/2016/5/women-buyers-more-likely-to-mentally-move-into-a-home-than-men

About the Author: Em Morley (she/they)

Em is the Content Marketing Manager for Just Landlords, with over five years of experience writing for insurance and property websites. Together with the knowledge and expertise of the Just Landlords underwriting team, Em aims to provide those in the property industry with helpful resources. When she’s not at her computer researching and writing property and insurance guides, you’ll find her exploring the British countryside, searching for geocaches.

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