The Zoopla Property Group is said to be looking for a new advertising agency, following problems after the acquisition of price comparison site USwitch.
Conflicts of interest
Completing the acquisition of the site created a conflict of interest with Albion-the creative agency used by Zoopla-and Comparethemarket.com, which is a direct rival of USwitch.
Marketing industry website The Drum says that Zoopla’s chief marketing officer Gareth Helm is currently searching for another agency that could simultaneously manage both USwitch and the property portal.
However, Jason Goodman, founder and chief executive of Albion, believes that, ‘it’s a conflict that can’t be resolved. We have thoroughly enjoyed working with Zoopla Property Group and wish them continued success in the future.’
Zoopla looking for new advertising agency
Just last year, Zoopla Property Group extended Albion’s working brief and asked it to service its total brand portfolio, including PrimeLocation.
‘They are a great firm and we are grateful for the value they’ve added. No doubt we’ll work together again in the future,’ commented Zoopla founder and chief executive Alex Chesterman.